Digital Marketing Specialist

2–3 years of hands-on experience in hands-on lifecycle marketing campaign building/executing.
Comfortable working in CRM platforms (e.g., Iterable, Braze, Klaviyo) to build and send email/push campaigns
Working knowledge of ad buying platforms like Google Ads and Meta Ads is a plus.
Strong grasp of performance marketing and lifecycle metrics, and how to optimize for them.
Advanced skills in Excel or Google Sheets for analysis, tracking, and reporting.
Extremely detail-oriented with strong project management and time management skills.
Able to manage multiple campaign timelines and workstreams simultaneously.
Clear communicator who provides timely updates and status reports.

Create and deploy lifecycle messaging through email and push platforms (e.g., Iterable, Braze), targeting both free and paid users.
Monitor and optimize performance across all campaigns using key metrics such as CPA, ROAS, CVR, CTR, open rate, and reactivation rate.
Execute A/B tests across creative, messaging, timing, audience, and bidding strategies to continuously improve campaign results.
Refresh creative based on performance insights, user behavior, and business priorities. Manage end-to-end customer journeys (upsell, cross-sell, and win-back) through timely, personalized communications across all channels.
Understanding of how paid media integrates into the acquisition pipeline.
Maintain campaign calendars, tracking systems, budget pacing, and QA checklists to ensure smooth execution and delivery.
Report on campaign performance regularly, highlighting key takeaways and recommending tactical next steps.
Stay up to date with platform changes, new tools, and channel best practices to ensure campaigns are optimized with the latest capabilities.

Working knowledge of ad buying platforms like Google Ads and Meta Ads is a plus.