Digital Marketing Manager

Digital Marketing Manager

Requirements

• 5+ years’ experience in social media at an agency or on the client-side as a Social Strategist or Digital Marketer within Gaming, Entertainment or Tech industries
• Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/ partners
• Passion for all things gaming, digital and social — up to date on the latest platforms and technologies and desire to identify opportunities for strategic brand involvement
• Understanding of brand social strategy and ability to develop marketing briefs that inspire cutting edge creative work
• Fluency in both the creative and analytical sides of digital marketing with working knowledge of social platforms and tools such as Sprinklr and native platform analytics tools
• Self-starter mentality and track-record for clever social ideas with desire to identify opportunities for strategic brand involvement
• Ability to effectively interact with internal/external stakeholders and all levels of management with exceptional skills in preparing and presenting materials across varying audiences
• A healthy understanding of the Diablo brand and its games
• Experience in providing creative feedback for social content that is based on a solid understanding of social brand strategy
• Extremely organized, diligent, detail oriented and able to manage multiple projects simultaneously in a fast-paced environment
• Excellent interpersonal and relationship management skills, as well as verbal and written communications skills, with the ability to craft a narrative
• Bachelor’s degree in communications, journalism, public relations, or marketing

Responsibilities

• Support and execute the social strategy for Diablo, including, but not limited to: YouTube, Instagram, Twitch, Reddit, X/Twitter, WhatsApp, Bluesky, Facebook, Threads, and TikTok
• Manage production and ensure executional success among internal and external creative teams
• Optimize social creative and campaigns primarily for follower and conversation growth
• Work cross-functionally and with amplification partners for review and approvals of seasonal marketing content
• Bring ideas to the table with a social-first mindset, as well as collaboratively build on others’ concepts to deliver game engagement and build passion for the franchise
• Organize the title’s social editorial calendar, aligning key stakeholders including regional teams to ensure they are on board with global plans and are executing initiatives on strategy
• Work effectively with internal cross-functional teams including Commercial, Consumer Marketing, Growth Marketing, Public Relations, Events, and Partnerships to drive 360 campaigns
• Collaborate with the marketing analytics team to deliver social media reporting and insights
• Build relationships with platform, digital and external brand partners, developing and executing co-branded initiatives

Preferred Qualifications

• Familiarity with other aspects of marketing such as paid media and influencers
• Proactive self-starter who is constantly looking to push the envelope and expand reach to new audiences