Digital Marketing Manager
| Company | Perpay |
|---|---|
| Location | Philadelphia, PA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level |
Requirements
- 3+ years of experience in digital marketing or growth marketing for a DTC brand, ideally in ecommerce or financial services
- Hands-on experience launching and managing campaigns on at least one of: Meta, Google, TikTok, Reddit
- Deep understanding of digital marketing KPIs, targeting strategies, and attribution frameworks
- Experience managing budgets and scaling campaigns within defined acquisition goals
- Familiarity with Google Ads and Meta Ads Manager
- Strong communication and collaboration skills, especially when working across creative and analytics teams
Responsibilities
- Launch and manage paid campaigns on emerging platforms including TikTok, Reddit, Snapchat, and others
- Develop and test channel-specific creative strategies
- Identify new opportunities to drive customer acquisition at scale and within CAC targets
- Optimize performance of existing campaigns on Google and Meta, with a focus on creative iteration, audience segmentation, and bidding strategy
- Report on key metrics (CAC, ROAS, conversion rate, etc.) and generate insights to improve campaign effectiveness
- Stay ahead of trends in digital media, consumer behavior, and platform changes
Preferred Qualifications
- Experience marketing to subprime or underserved audiences
- Background in regulated industries (e.g., fintech, healthcare)
- Familiarity with creative testing frameworks and DTC funnel optimization