Digital Marketing Manager

3-5 years of Performance Marketing / Digital Marketing experience (e-commerce and/or pharma/health experience a plus)
Knowledge of various paid acquisition channels (SEM, Paid Social, Display, Video, Affiliate) and ad platforms (Google Ads, Meta Ads, TikTok Ads)
In-depth knowledge of paid App marketing and ASO
Exemplified core fundamentals in leveraging Google Analytics, AppsFlyer, Google Tag Manager, Tableau, and other web & app tracking and analytics tools
Strong analytical skills, including data manipulation, and qualitative/quantitative analysis
Strong communication skills (written and oral)
Passion for interpreting and analyzing large datasets

Own and manage day-to-day operations of the App Acquisition channels (paid & organic)
Manage and execute the roadmap for App Store Optimization (ASO)
Launch and manage campaigns across multiple ad platforms, including Paid Social, YouTube, Display, and App
Assist with the day-to-day management of Web SEM campaigns (our biggest channel) and ensure performance is tracking to goals to support marketing objectives and maximize profitable growth
Collaborate with our content, product, engineering, and analytics teams to develop core strategies and execution plans for content, landing pages, CRO, analytics & reporting improvements
Lead as a critical thinker using data and insights to make sound decisions, even with incomplete information/under pressure
Actively engage in our fast-paced ‘Test & Learn’ operating approach by conducting and analyzing results and applying learnings to implement testing and optimizations
Assist in budget development and forecasting while monitoring key metrics and developing strategies to grow and improve the performance of paid acquisition channels