Digital Marketing Manager

5+ years of experience in a digital marketing role in the B2B industry focused on driving the acquisition of net new customers.
Strong background in SEM (both SEO and SEA) and other paid acquisition channels (Social, Programmatic).
Proven experience delivering creative and successful marketing campaigns to targeted audiences.
Data-driven, analytical mindset. Experience in working with data-driven optimizations. Experience with GA4, Looker, Marketo, Salesforce are a plus.
Fluent spoken and written English is a requirement.
Ability to travel domestically and internationally 20%+

Plan, set-up and optimize digital marketing campaigns, including web, SEO/SEM, paid social and programmatic advertising to drive full funnel impact.
Work closely with the North America marketing team and global revenue marketing team to implement and drive strategies to generate sales accepted opportunities.
Handle local media buying through either direct deals and/or agencies. Manage digital agency relationship including campaign briefing, day to day communication, challenge media plans, campaign optimisation, budget allocation, evaluations.
Leverage analytics tools to determine effectiveness of campaigns across all channels.
Develop and implement SEO strategies, including on-page optimization, keyword research, link building and creation of SEO-driven content (blog posts, articles, website copy).
Collaborate with the digital marketing community at Adyen to share experiments, learn from other markets, and accelerate your impact.