Digital Marketing Copywriter

Bachelor’s degree required or equivalent experience
5 – 6 years of relevant experience or demonstrated required level of proficiency
Strong knowledge of social media and digital communication tools
Search Engine marketing expertise, reporting, optimization and project management skills
Knowledge of regulatory implications of social media to financial services industry
Ability to work flexible schedules
English and Spanish, required. Portuguese is a plus.

Develop comprehensive digital content strategies aligned with the brand’s goals, target audience, and overall marketing objectives.
Craft engaging and persuasive copy for various digital platforms, such as websites, social media channels, campaigns, blogs, and other.
Plan and organize content calendars, including scheduling and publishing content across multiple channels.
Conduct research and analysis to identify target audience preferences, behaviors, and trends, using this information to inform content strategy and messaging.
Incorporate search engine optimization (SEO) techniques to optimize digital content for higher visibility and organic search rankings.
Monitor and analyze performance of digital content using analytics tools, tracking key metrics, and making data-driven recommendations for improvement.
Ensure consistency in messaging, tone, and branding across all digital content channels to maintain a cohesive brand identity.
Collaborate with cross-functional teams to ensure content aligns with overall marketing initiatives and brand guidelines.
Keep-up to date with industry trends, best practices, and emerging digital technologies to stay ahead of the competition and suggest innovative strategies.

Proven leadership, organizational, interpersonal and communication skills
Must possess sound strategic and tactical decision-making skills
Strong attention to detail
Must be creative, proactive and ability to multi-task in fast-paced, dynamic environment