Digital Marketing/Communications Website Specialist
| Company | Cox |
|---|---|
| Location | Long Island, New York, USA, Atlanta, GA, USA |
| Salary | $59600 – $89400 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level |
Requirements
- Bachelor’s degree in related discipline and 2 years of experience in digital marketing or communications
- Proven track record of successful digital campaigns
- Strong understanding of digital marketing concepts and best practices
- Proficient in front end web design, digital marketing tools such as Google Analytics, SEO tools, and content management systems
- Ability to think creatively and develop innovative marketing strategies and content
- Excellent written and verbal communication skills
- Ability to interpret data and make data-driven decisions
- Ability to manage multiple projects simultaneously and meet deadlines
- Collaborative mindset and the ability to work effectively in a team environment virtually and in-person
Responsibilities
- Develop and Implement Digital Marketing Web strategies: Oversee a subset of the companies’ websites. Mange the configuration and editing of the sites, copy and image proofing, creating graphics. Partner with agencies and brand/product marketers on design, then execute, and optimize the website pages for organic traffic and engagement with SEO and content.
- Optimize: Identify ways to optimize the websites content for search engines, and track performance metrics to improve rankings and drive traffic.
- Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics. Provide insights and recommendations for improvement.
- Brand & Product Communication: Craft clear and compelling approaches to websites that align with the brand’s voice and values. Ensure consistency across all digital and offline channels.
- Collaboration: Work closely with the marketing team, agencies, and other stakeholders to ensure cohesive and effective marketing efforts.
- Stay Updated with Industry Trends: Keep abreast of the latest trends and best practices in digital marketing and communications. Continuously seek opportunities to improve skills and knowledge.
Preferred Qualifications
- Degree in marketing, Communications, Digital Media, or related fields