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Digital Marketing AVP
| Company | Morgan Stanley |
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| Location | New York, NY, USA |
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| Salary | $85000 – $135000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3-5 years of experience working on large-scale, high-visibility digital marketing experiences involving technical, legal, and operational governance.
- Experience with Adobe Experience Cloud (particularly Adobe Experience Manager, Adobe Audience Manager, Adobe Target, and Adobe Analytics) preferred
- Experience collaborating with UI/UX designers, branding, media, analytics teams, and developers to deliver user-friendly experiences
- Familiarity with SEO best practices, A/B testing and product testing to maximize conversion lift
- Solid understanding of Financial Services industry and solutions, from self-directed services to full-service financial advice
- Strong Microsoft Office skills required (Excel, PowerPoint, Word).
- Familiarity with Workfront, Sharepoint, JIRA, JIVE a plus.
- Excellent interpersonal, collaboration, client focus and organizational skills
- Resourceful problem-solver who is comfortable with new technologies and concepts.
- Self-starter who is comfortable operating and executing in complex business environments.
- Bachelor’s degree in Marketing, Business, Technology, Operations, or related field.
Responsibilities
- Help set the vision for etrade.com (public) digital experiences that drive engagement with high traffic areas of the site and increase conversion through online account openings.
- Partner with Data & Analytics team to inform short-term enhancements and long-term roadmap for new digital experiences.
- Rigorously track and monitor past and current website performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement.
- Support test-and-learn efforts by incorporating a robust test & learn curriculum, making decisions with existing KPIs, helping to identify new ones, optimizing based on user insights, and responding to data with product enhancements.
- Oversee the intake, scoping, and execution workflow of digital marketing and prospect acquisition activities in partnership with cross-functional internal stakeholders
- Socialize the etrade.com public, prospecting roadmap amongst our key internal stakeholders.
- Drive web personalization strategies into your roadmap to elevate the experience for our audience
- Build strong relationships with business partners in Marketing, Product and Technology.
- Assist with the project management responsibilities including project timelines, reporting of key milestones, and prioritizing tasks for project stakeholders
- Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital channels.
Preferred Qualifications
- Experience with Adobe Experience Cloud (particularly Adobe Experience Manager, Adobe Audience Manager, Adobe Target, and Adobe Analytics) preferred
- Familiarity with Workfront, Sharepoint, JIRA, JIVE a plus.
