Digital Marketing Analyst

Digital Marketing Analyst

Requirements

• Experience with email marketing platforms (e.g., Pardot, Salesforce Marketing Cloud, Knak)
• Proficient in integrating email marketing platforms with CRM systems (e.g., Salesforce)
• Strong understanding of email marketing best practices, including compliance with deliverability standards (e.g., CAN-SPAM, GDPR, DMARC, DKIM, SPF)
• Working knowledge in audience segmentation and leveraging dynamic content for personalized messaging
• Working knowledge of digital marketing strategies including targeted display advertising and use of intent signals for campaign optimization
• Experience building and optimizing automated workflows for lifecycle marketing (e.g., onboarding, lead nurturing, retention)
• Proficient in using analytics tools to measure and report on campaign performance, including key KPIs (open rate, CTR, conversion, etc.)
• Comfortable with A/B testing methodologies and applying insights to refine strategy
• Knowledge of email design principles, including responsive design, HTML, and CSS
• Creative copywriting and editing skills tailored for digital engagement
• Strong communication and organizational skills with the ability to manage multiple campaigns and collaborate across teams
• Excellent attention to detail with strong time management abilities
• Ability to adapt and learn in a fast-paced, evolving environment
• Understanding of how email supports broader multi-channel marketing strategies and customer journey mapping

Responsibilities

• Contribute to overall digital and email strategy, customer journey mapping, and lifecycle marketing initiatives
• Develop and execute targeted and automated email campaigns—including onboarding, nurturing, and retention—for financial institutions and merchants
• Leverage dynamic content and personalization tactics to enhance engagement and relevance
• Track and optimize key performance indicators such as open rate, click-through rate (CTR), conversion rate, bounce rate, and unsubscribe rate
• Collaborate with content creators and designers to produce compelling email content
• Implement A/B tests to optimize campaign performance
• Report on email campaign success using platform tools
• Ensure compliance with privacy industry policies and legal regulations (CAN-SPAM, GDPR, etc.)
• Manage email databases and segmentation for targeted outreach
• Oversee daily production, scheduling, and execution of email campaigns
• Test email assets for compatibility across email clients, browsers, and mobile devices
• Stay updated on industry trends and best practices to refine strategies
• Collaborate with cross-functional teams to integrate email campaigns with broader marketing efforts

Preferred Qualifications

• Preferred: Expertise in payment industry, merchant or acquirer, payment facilitator