Digital Marketing Account Manager
| Company | Xometry |
|---|---|
| Location | Los Angeles, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree required
- 5+ years experience in a digital marketing role; agency preferred
- 1+ years of client-facing experience
- 1+ years of project management experience
- Knowledge of best practices for SEO, PPC, ABM and Content Marketing
- Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins
- Experience using marketing platform tools (e.g., HubSpot, Pardot, etc.)
- Experience with our specific tech stack: Hubspot, Google Marketing Suite (GA4, GSC, Lookerstudio), and WordPress preferred
- Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients
Responsibilities
- Serve as the primary point of contact for a portfolio of clients and cultivate strong and trusted partnerships with each of them
- Plan, collect, and document client goals and deliverable feedback for use by cross-functional teams (coordinators, design, development, and SEM)
- Partner with cross-functional teams to execute multi channel marketing campaigns with a focus on ABM, lead generation and attribution
- Lead biweekly or monthly client calls to review program KPIs, deliverable updates, and program progress depending on program scope
- Consult with and educate clients on the digital marketing best practices that guide the strategic direction for their program
- Address clients’ questions or concerns about the performance of their program and provide strategic and tactical solutions
- Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually
- Collaborate with Sales to offer a holistic service that can lead to increased revenue
- Develop, present, and implement holistic growth marketing strategies that align with the clients’ goals, covering aspects like user acquisition, conversion, and revenue growth
Preferred Qualifications
- B2B and/or industrial/manufacturing industry knowledge preferred
- Experience with our specific tech stack: Hubspot, Google Marketing Suite (GA4, GSC, Lookerstudio), and WordPress preferred
- Preferred Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management