Digital & Ecommerce Marketing Manager

Digital & Ecommerce Marketing Manager

Requirements

• Bachelor’s degree in Marketing, Business, or related field for eCommerce brands.
• 5–7+ years of digital marketing experience, including direct ownership of paid and lifecycle channels.
• Experience with GA4, campaign performance tracking, and optimization.
• Familiarity with email/SMS platforms (Salesforce, Attentive and Rakuten) and affiliate tools.
• Prior, hands-on experience using Salesforce Marketing Cloud (SFMC) — must be comfortable using the platform, but expert-level skills not required.

Responsibilities

• Build and lead cross-channel digital marketing strategies that align with business goals — including acquisition, engagement, retention, and revenue growth.
• Identify new digital opportunities and campaign concepts that drive conversions across DTC and marketplace channels.
• Map out and manage a rolling digital campaign calendar aligned with product launches, seasonal promotions, and brand initiatives.
• Forecast performance and build business cases for digital programs to support leadership decision-making.
• Plan, manage, and optimize performance campaigns across Google Search, Shopping, Display, Meta, TikTok, Pinterest, Microsoft, Linkedin and emerging platforms.
• Own affiliate program strategy and work with external partners.
• Build and refine audience targeting and segmentation strategies, leveraging both 1P and 3P data.
• Continuously test creative, messaging, bidding strategies, and landing pages to maximize ROAS and CAC efficiency.
• Own media budgets and ensure proper pacing, bid management, and funnel-based attribution.
• Manage, own and handle Google paid, Meta paid business suites.
• Oversee and optimize storefronts on Instagram, Facebook, and TikTok Shops.
• Build a UGC program that sources, curates, and activates real customer content across email, paid, and organic channels.
• Collaborate with influencers and creators to support product launches and seasonal campaigns.
• Build automated and campaign-based CRM programs to drive customer engagement, upsell, and retention.
• Use behavioral and transactional data to power segmentation and personalized journeys.
• Collaborate with product and content teams to ensure timely and relevant messaging aligned with the campaign calendar.
• Use Google Analytics 4, Looker, and campaign dashboards to evaluate channel performance and adjust strategies accordingly.
• Monitor KPIs like ROAS, LTV, CTR, and CPA, and report on trends and outcomes.
• Own day-to-day use of MarTech tools (Klaviyo, Attentive, etc.) and recommend enhancements to support scaling.

Preferred Qualifications

• Background in UGC or influencer-driven campaigns
• Demonstrated success working with user-generated content (UGC) and/or managing influencer/creator campaigns.
• Ability to thrive in a fast-paced, data-driven environment with shifting priorities and high ownership.