Digital Data Analyst Lead
| Company | OneMain Financial |
|---|---|
| Location | Dallas, TX, USA, Fort Worth, TX, USA, New York, NY, USA, Wilmington, DE, USA, Irving, TX, USA, Baltimore, MD, USA |
| Salary | $100000 – $130000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in a quantitative discipline such as Engineering, Statistics, Economics, Computer Science, or a related field.
- 5+ years of data analytics experience in the financial services industry; experience analyzing and measuring digital customer engagement across channels.
- Demonstrated ability to apply a highly analytical approach to complex problems, with a focus on digital engagement and customer experience.
- Proficiency in Web Analytics (ie. Google Analytics, Heap, Adobe Analytics, etc.), Data Visualization (ie. Power BI, Tableau, etc.), and SQL.
- Familiarity with A/B testing methodologies and tools (ie. Optimizely, Adobe Target, etc.).
- Exceptional written and verbal communication skills.
- Ability to manage multiple priorities, coordinate teams, and meet deadlines effectively.
- Ability to partner with and develop strong relationships across all organizational levels.
Responsibilities
- Extract, analyze, and interpret digital customer engagement data from multiple systems to design, recommend, and execute strategies to optimize account management, cross-buy, and self-service capabilities.
- Develop and manage dashboards and reports that provide real-time insights into customer engagement and digital experience metrics.
- Continuously monitor and evaluate the performance of digital touchpoints and provide actionable recommendations to stakeholders.
- Collaborate with teams to create detailed reports that inform business decisions and track progress toward OKRs.
- Design and implement A/B testing plans to evaluate the impact of changes and refine strategies based on performance.
- Collaborate with cross-functional teams (product, marketing, tech, design, business) to create valuable insights into digital engagement trends.
- Identify key opportunities for enhancing the digital experience and help develop business cases to support proposed improvements; effectively summarize and present data-driven insights to senior management to inform decision-making.
- Mentor junior digital data analysts, setting up best practices, supporting the growth of the team, and being accountable to the overall team performance.
- Provide thought leadership on connecting digital engagement to business outcomes and help promote a culture of data-driven decision making.
Preferred Qualifications
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No preferred qualifications provided.