Digital Content Manager

Digital Content Manager

Requirements

• Bachelor’s Degree required in Marketing, Communications, Digital Media, Business, or a related field.
• 4+ years of experience in digital content management, digital storytelling, or content strategy, preferably for large consumer brands.
• Demonstrated experience developing and optimizing customer journeys across web, app, and mobile-first digital experiences.
• Strong storytelling skills, with an ability to translate brand messaging into compelling digital experiences.
• Proficient with content management systems (CMS), managing content portfolios, digital experience platforms, and optimization tools such as Adobe Experience Manager, Adobe Target, or similar.
• Deep understanding of personalization strategies, SEO best practices, and digital experience optimization.
• Experience developing and implementing test-and-learn plans to drive iterative improvements.
• Strong analytical mentality — able to synthesize customer insights, campaign data, and market research into actionable strategies.
• Proven ability to work cross-functionally and influence partners at all levels, including senior leadership.
• Excellent project management, organization, and prioritization skills; able to juggle multiple projects simultaneously.
• Self-starter with a passion for innovation, digital trends, and customer-first thinking.
• Thrives in a fast-paced, agile environment with a growth mindset and commitment to continuous learning.

Responsibilities

• Lead the development, execution, and optimization of digital storytelling activations for key brand moments across T-Life and T-Mobile.com.
• Ensure brand identity, tone, and messaging are consistently and powerfully represented across all digital touchpoints.
• Partner closely with creative, product, technology, and marketing teams to deliver immersive and seamless digital experiences.
• Champion the voice of the customer by using data, performance metrics, and consumer insights to shape strategies.
• Build customer journey maps across web and app to identify experience gaps and define content opportunities.
• Develop and maintain a content strategy roadmap, aligned with key business goals, seasonal campaigns and brand calendar, and customer needs.
• Set KPIs for brand experiences and digital activations; monitor, report, and optimize based on performance metrics and testing results.
• Develop A/B and multivariate test plans, and use insights to continually improve content effectiveness.
• Own merchandising strategy for key upper-funnel digital experiences, focusing on personalization for targeted customer segments.
• Create strategic artifacts including concept briefs, lifecycle maps, customer research requirements, and experience specifications.
• Advocate for customer-first digital experiences within leadership forums, channel strategy discussions, and cross-functional meetings.
• Manage content backlogs and prioritize initiatives based on business impact and customer value.
• Stay current on digital trends, new technologies, and emerging storytelling formats to fuel innovation across T-Mobile’s digital ecosystem.
• Foster strong working relationships across teams to influence without direct authority and drive consensus on strategic initiatives.
• Codify learnings, share best practices, and contribute to the ongoing evolution of T-Mobile’s digital content strategies.

Preferred Qualifications

No preferred qualifications provided.