Digital – Client Experience – & Marketing Portfolio Analyst
| Company | Truist |
|---|---|
| Location | Charlotte, NC, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
- Five years of related experience or an equivalent combination of education and experience
- In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
- Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
- Knowledge of the industry’s competitive landscape and the factors that differentiate Truist and its competitors in the market
- Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
- Ability to provide direction, coaching and mentor experienced teammates
- Fluent in Excel and PowerPoint, preparing presentations for senior level teammates
Responsibilities
- Drive effort to improve efficiency, increase profitability and manage cost saving strategies and initiatives
- Lead and/or coordinate programs across lines of business marketing, marketing centers of excellence, product, channel management, risk and other areas
- Provide leadership for all key areas of the capabilities such as day to day management and/or strategy
- Manage complex, transformational, enterprise-wide projects
- Construct key marketing programs for cost avoidance, continuous performance improvement, consistent delivery & shared learnings
- Identify the success factors & performance indicators that are critical for management decision-making & program control
- Develop, manage and report on marketing dashboards & calendars as needed
- Build positive relationships with internal marketing teammates & external suppliers
- Lead, manage & execute all types of printing – commercial print, direct mail, wide format, fixtures – with detailed timelines for all print production work across all Lines of Business
- Advise teams on print strategy to produce effective campaigns by translating campaigns to print production
- Ensure print management to deliver jobs correctly on time and on budget
Preferred Qualifications
- Master’s degree or MBA and five years of related experience
- Previous experience in the banking industry