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Demand Generations Manager
Company | Loyal Health |
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Location | Atlanta, GA, USA |
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Salary | $80000 – $95000 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior |
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Requirements
- Five years of demand/lead generation experience.
- Bachelor’s degree in Business, Marketing, a related field, or equivalent work experience.
- Experience using sales and marketing automation tools, such as Salesforce, Hubspot, etc.
Responsibilities
- Own the lead generation process, including identifying and qualifying leads, managing data in Salesforce, and ensuring seamless lead handoff to the sales team for follow-up and conversion.
- Collaborate with the sales team to align lead generation efforts with sales goals and ensure a smooth lead handoff process.
- Develop and implement lead and demand generation strategies across multiple channels (email, content marketing, paid media, webinars, events, etc.)
- Analyze and report on campaign performance, leveraging data and insights to refine strategies and tactics.
- Oversee the management and optimization of marketing automation tools (HubSpot, Salesforce, Clay).
- Develop compelling content and campaigns targeting key decision-makers in healthcare organizations, including health system executives and other stakeholders.
- Report on pipeline-building metrics and forecast.
- Identify process automation and optimization opportunities, focusing on scalability and driving significant growth.
- Collaborate with Marketing to ensure proper lead management processes, metrics, and policies.
- Maintain data integrity in Salesforce.com and other systems.
- Develop best practices that align sales data quality with company initiatives.
Preferred Qualifications
- Experience working within a software-as-a-service (SaaS) company is preferred.
- Experience with the healthcare industry is preferred.
- Experience working within a high growth and/or ambiguous environment, with proven experience in a dynamic environment.
Benefits
No information provided on Benefits.