Skip to content
Demand Generation Specialist
| Company | When I Work |
|---|
| Location | Minneapolis, MN, USA |
|---|
| Salary | $70000 – $80000 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Mid Level |
|---|
Requirements
- 3+ years foundational marketing experience with at least 2 years experience managing paid media campaigns in an in-house or agency role
- Advanced knowledge of Google suite, bid management/optimization platforms, and/or affiliate marketing platforms
- Strong proficiency and understanding of Google AdWords, Bing ads, and/or Apple search ads
- Excellent critical thinking and analytical skills; ability to analyze and interpret large data sets
- High attention to detail and accuracy
- Advanced Excel knowledge, including pivot tables
- Experience in marketing at a SaaS company and/or in B2B acquisition
Responsibilities
- Help manage a multi-million dollar budget, owning performance of specific channels and working to meet target customer acquisition costs while continuing to drive revenue for the business.
- Ensure that paid media campaigns are aligning with the overall business strategy and objectives
- Act as a subject matter expert in paid search marketing, responsible for strategy and best-practices to drive improved performance, supporting all marketing and digital channel efforts to ensure a consistent approach to winning in paid search
- Evaluate current SEM account set up, developing new strategies to increase performance, and proactively presenting those to internal planning teams as required.
- Make daily, weekly and monthly optimizations including evaluation of ad copy, ad formats, and ad groups as well as implementing negative keywords and bidding strategies.
- Optimize existing affiliate partnerships, and help to launch and grow new affiliate relationships.
- Identify target audiences for outbound marketing motions and design campaigns to make those audiences aware and interested in When I Work as a solution.
- Manage and execute landing page, creative, and ad copy testing. Work with the creative team to ideate and execute new tests
- Create and maintain reporting on program performance and test results for owned paid channels
- Continue to expand your knowledge and skillsets in your areas of responsibility and others
- Stay informed on trends and changes in the search and social advertising space
Preferred Qualifications
- Experience at a startup or in a growth-driven atmosphere
- SQL familiarity – expertise is not required
- A/B testing experience
- Experience designing outbound marketing campaigns for B2B audiences
