Skip to content
Demand Generation Manager
| Company | Workato |
|---|
| Location | Palo Alto, CA, USA |
|---|
| Salary | $100000 – $100000 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Mid Level, Senior |
|---|
Requirements
- At least 4+ years of field marketing experience and/or account-based marketing experience in B2B SaaS or technology companies.
- Preferably experience in marketing to IT, Revenue Operations, Finance, HR persona.
- Ability to manage and scale a portfolio of multiple campaigns simultaneously while balancing tight timelines.
- A self-starter with high autonomy, strong project management skills, and the ability to adapt quickly to change with an exceptional level of attention to detail.
- Ability to travel up to 30% when travel permits.
- Direct experience adapting product marketing messages and growth campaigns for specified personas/territories, project managing integrated campaigns, and providing follow-up support to sales.
- Knowledge of Marketo, Salesforce, Demandbase and other MarTech is preferred.
Responsibilities
- Own and build the overall field marketing program for North America.
- Ability to identify and curate unique geographically focused campaigns and activities for different cities.
- Establish and refine repeatable processes, templates, and best practices for regional events.
- Responsible for tracking and reporting program results while closely monitoring event KPIs, lead flow, pipeline creation, and ROI.
- Partner closely with revenue leaders, sales representatives, and different Marketing sub-teams to align on programs and support the team pipeline and revenue goals.
Preferred Qualifications
- Preferably experience in marketing to IT, Revenue Operations, Finance, HR persona.
- Knowledge of Marketo, Salesforce, Demandbase and other MarTech is preferred.
