Demand Generation Manager

Demand Generation Manager

Requirements

• 3-5+ years of B2B marketing experience
• SaaS or EdTech experience: You’ve worked at a B2B startup, preferably with a hybrid sales-led and inbound/product-led growth model. Early or growth stage startup [Seed-Series C] experience preferred.
• Industry experience and/or passion for our mission of making professional education enjoyable for accounting & finance professionals.
• Core growth marketing competencies include paid acquisition, email/lifecycle marketing, SEO, ABM/ABX, website management & conversion rate optimization.
• Channel management experience: You are experienced at executing campaigns across multiple channels, including paid, and you can clearly describe the campaigns you’ve run and what you’ve learned.
• Proficiency in full-stack of modern marketing tools and AI: You know what tools to use and how to use them—or you can figure it out quickly.
• High quality bar. You’ve developed marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time.
• Experimentation mindset. You don’t just test things you’ve done before and understand the importance of testing and scaling what works.
• Strategic and scrappy: As an early-stage company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You’ll be hands on building and executing in tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.

Responsibilities

• Develop and execute paid campaigns across social media and search engines.
• Partner with Product & Content Marketing to ensure all content drives engagement, distribute content across email, social, and continue to grow inbound via SEO content.
• Own campaign-level metrics (MQLs, pipeline, ROI), with a focus on continuous testing, conversion optimization, and budget efficiency.
• Work with key internal stakeholders to set up proper tracking, routing, and workflows, create personalized landing pages, follow SEO best practices, and run a/b tests to improve our website’s conversion rate.
• Define the handoff to the sales team and work closely with sales drive qualified leads that convert to opportunities.

Preferred Qualifications

No preferred qualifications provided.