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Data Scientist – Marketing Inference

Data Scientist – Marketing Inference

CompanyBetterHelp
LocationSan Jose, CA, USA
Salary$110000 – $150000
TypeFull-Time
DegreesBachelor’s, Master’s
Experience LevelMid Level, Senior

Requirements

  • BSc/MA in a quantitative discipline such as Statistics, Math, Economics, Computer Science, Operations Research, or Engineering
  • At least 3-5 years of experience in a quantitative data analysis role involving user behavior (e.g. marketing, product, UI/UX) and large data sets
  • Expertise in statistics, especially as it relates to hypothesis testing and experiment design
  • Experience analyzing A/B tests as well as experiments with more advanced statistical methods like difference-in-difference, regression discontinuity, or other methods that deal with network effects or panel data
  • Experience building predictive models and causal inference models
  • Experience analyzing large and complex data sets to drive business insights and decisions
  • Expertise in using tools like R and Python for data analysis
  • Proven success supporting or making business decisions based on your data analysis
  • Excellent communication skills, with experience simplifying complex topics and communicating technical ideas with non-technical audiences
  • Advanced experience with SQL

Responsibilities

  • Get insight from an enormous amount of data, and take a proactive role partnering with the marketing team in finding and testing data-driven ideas for improving our efficiency.
  • Contribute to the development, implementation, and maintenance of our marketing models, including a Bayesian Marketing Mix Model and a Data-Driven Attribution model.
  • Monitor and analyze marketing uplift tests with statistical rigor, present the data and insights to the team, and drive marketing decisions.
  • Look at complex problems and come up with testable models and algorithms that have measurable business impact.
  • Enjoy great teamwork, have lots of fun, and take pride in building a world-class product that makes a difference in people’s lives.

Preferred Qualifications

  • Experience with Bayesian modeling methods
  • Experience with Marketing Mix Models and Multi-Touch Attribution models
  • Experience analyzing two-sided marketplaces
  • Experience with B2C, marketplace products
  • Experience with BI tools like Tableau and Looker