Customer Marketing Specialist

Customer Marketing Specialist

Requirements

• 2+ years experience in marketing, customer service, or related roles is preferred.
• Basic understanding of marketing principles, customer segmentation, and customer lifecycle.
• Familiarity with marketing tools and platforms is a plus.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw insights.
• Detail-oriented and organized, with the ability to manage multiple tasks simultaneously.
• Strong interpersonal skills and ability to work collaboratively in a team environment.
• Enthusiasm for delivering exceptional customer experiences and contributing to customer satisfaction.

Responsibilities

• Analyze customer data and behavior to segment the customer base effectively.
• Develop and implement personalized marketing campaigns to engage and retain existing customers.
• Encourage satisfied customers to become brand advocates.
• Collaborate with the sales team to identify opportunities for cross-selling and upselling to existing customers.
• Ensure consistent and relevant communication with customers at various touchpoints.
• Plan and manage loyalty programs to reward loyal customers and encourage repeat purchases.
• Gather customer feedback and insights through surveys, interviews, and feedback channels.
• Track and measure the effectiveness of customer marketing initiatives using relevant KPIs.
• Collaborate with the marketing team to align customer marketing strategies with broader marketing initiatives.

Preferred Qualifications

• 2+ years experience in marketing, customer service, or related roles is preferred.
• Familiarity with marketing tools and platforms is a plus.