Customer Marketing Manager
| Company | Ivalua |
|---|---|
| Location | Montreal, QC, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- 5+ years’ experience owning marketing strategy in a post-sales context, e.g. field marketing, customer marketing, or digital marketing
- Proven success in planning and executing campaigns and programs to drive upsells within existing customer base (including email, digital, events/webinars, nurture programs, etc.)
- Mastery of marketing automation tools such as Hubspot/Eloqua/Marketo and DemandBase/LinkedIn Ads
- Strong ability to work with Account Executives, Customer Success Managers and business stakeholders; strong presence with ability to provide marketing point of view on contribution to business targets
- Growth and innovation mindset; track record of driving innovative, creative concepts from strategy through to execution
- Ability to think strategically, execute with attention to detail, and analyze data for insights to drive decision-making
- Domain experience in the enterprise software industry with procurement or supply chain solutions a big plus
- English is required as we serve customers throughout Canada from our Montreal location, and a significant majority of business is conducted in English; however, wherever possible, we will support the employee’s right to work in French
Responsibilities
- Leverage and promote customer success through all marketing and sales channels including social media, public relations, customer videos, and strategic sponsorships and events
- Own the development, planning, and implementation of customer adoption, cross-sell, and upsell marketing programs e.g. the global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos
- Develop and launch strategic customer events (e.g. in person and virtual user groups) in key industries that strengthen customer communities and reinforce the company’s relationships with key customers
- Co-manage the reference program and leverage the repository of customer ROI studies and use cases with 3rd party vendors to increase adoption
- Support customer content and drive attendance of global events and conferences
- Work closely with Field Marketing, Sales and Product Marketing teams to market and promote customer successes
- Work with various internal stakeholders, including Customer Success Executives, Sales Executives, Strategic Account Managers to define, recommend, and implement plan strategies with emphasis on the customer
Preferred Qualifications
- Exceptional communication and interpersonal skills, able to build strong relationships with customers and internal teams
- Excellent organizational skills and the ability to manage multiple projects simultaneously
- Team player, demonstrated high performer, and willing to take initiative
- Lead others to strongly align with business stakeholders and attain company objectives
- Bachelor’s Degree in Business Administration, Marketing, or related fields a plus