Customer Lifecycle Marketing Manager – GTM Campaigns
| Company | Gusto |
|---|---|
| Location | New York, NY, USA, Denver, CO, USA |
| Salary | $132000 – $189000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of experience in CRM, Digital Marketing, Lifecycle Marketing, Growth Marketing, or a related position
- Demonstrated ability to create and manage omnichannel marketing programs that have a quantifiable impact
- Deep experience in cross-functional collaboration across teams like product marketing, operations, data, and sales
- Ability to set strategy, roadmap development, and execution of tactics
- Experience with marketing automation software and CRM, Marketo and Salesforce a plus
- Strong data analysis capabilities – Excel/Google Sheet competency a must, SQL a plus
- Excellent written and oral communication skills
- Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws
- Bachelor’s degree or equivalent practical experience
Responsibilities
- Primary point of contact for Go To Market moments: As the primary representative for Lifecycle Marketing, you’ll be responsible for defining the marketing messaging strategy for go-to-market moments through Gusto-owned channels.
- End-to-end Program Management: Collaborate with cross-functional stakeholders and teams to share and align on strategy. Develop clear briefs for execution by ops partners and brand studio team when appropriate. Ensure analytics are enabled to understand the impact of tactics. Participate in demos with Marketing ops to QA campaign setups.
- In Product Marketing Messaging Specialist: Using a Gusto proprietary system, traffic in new content promoting upsell, cross-sell, and engagement with customers. Work closely with Growth team on developing a roadmap and launching new capabilities for the proprietary system.
- Experimentation and Iteration: Review results from a messaging engagement standpoint to identify opportunities for optimization. Report out on outcomes of tactics against key performance indicators to stakeholders. Execute on iterations to optimize impact or implement go-forward strategy
Preferred Qualifications
- Experience in consumer financial services marketing, retail, healthcare a plus but not required