Customer Insights Manager

3+ years of experience in customer insights, market research, or related analytics roles
Strong background in both qualitative and quantitative research methodologies
Experience with data analysis tools and techniques for extracting insights from user behavior data
Knowledge of product analytics platforms and CRM systems
Proven ability to translate complex data into clear, actionable recommendations
Experience conducting customer interviews and synthesizing findings
Understanding of PLG enterprise software purchasing dynamics
Excellent communication skills with the ability to tell compelling stories with data
Strategic mindset with a focus on driving business impact through customer understanding

Design and implement customer research programs that yield actionable insights about user needs, behaviors, and pain points
Build and maintain customer segmentation models that identify valuable cohorts and their unique characteristics
Analyze product usage data to identify patterns, trends, and opportunities for enhancing user experience and driving enterprise adoption
Conduct competitive analysis to understand market positioning and identify differentiation opportunities
Create detailed buyer personas that inform marketing strategies and sales approaches
Establish voice of customer programs that systematically capture and organize customer feedback
Partner with Product teams to ensure customer insights inform roadmap decisions
Collaborate with Marketing on messaging that resonates with target segments
Support Sales with intelligence about prospect needs and decision-making factors
Develop dashboards that democratize customer insights across the organization

No preferred qualifications provided.