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Customer Insight and Experience Intern
Company | Healthfirst |
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Location | New York, NY, USA |
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Salary | $16.389903846154 – $25 |
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Type | Internship |
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Degrees | Bachelor’s, Master’s |
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Experience Level | Internship |
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Requirements
- Currently pursuing or recently completed a Bachelor’s or Master’s degree in Marketing, Business, Psychology, Data Science, or a related field.
- Coursework or hands-on experience in AI applications in marketing, market research or business administration. Tools may include and techniques may include: out-of-the-box models (ChatGPT, Claude, Gemini) or custom LLMs for sentiment analysis, cluster analysis, summarization of diverse data sets
- Excellent analytical, problem-solving, and storytelling skills to translate data into insights that can be easily understood and used by business decision makers.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
- Passion for understanding consumer behavior through an AI-enhanced lens.
- Undergraduate students must be a junior or senior at an accredited institution or have graduated within 12 months of the program. Graduate students must be enrolled at an accredited institution or have graduated within 12 months of the program.
- Eligible to work in the U.S.
- Will not require sponsorship for employment.
Responsibilities
- Understand how different customer research methodologies produce different types of information, and how AI-powered innovation in research enables new learning opportunities.
- Partner with leaders and decision-makers across marketing to understand their recurring questions, information gaps, and the commonalities shared by those professionals.
- Help organize the variety of documents that result from ongoing research studies, ad hoc customer insight projects and external analysis, so the information can be synthesized, summarized, communicated and used to high impact.
- Create testing scenarios and criteria that evaluate how well different technologies deliver answers to business questions.
- Recommend options and opportunities for enhancing the insight process and applying customer insights across marketing and to the broader business.
Preferred Qualifications
No preferred qualifications provided.