Posted in

Customer Insight Analyst

Customer Insight Analyst

CompanyK Group
LocationGrand Rapids, MI, USA
Salary$Not Provided – $Not Provided
TypeFull-Time
DegreesBachelor’s
Experience LevelJunior, Mid Level

Requirements

  • Bachelor’s degree in Business, Marketing or a related field.
  • Strong proficiency in leading sourcing techniques, online research methodologies, including AI-powered analytics tools, intelligence and trend forecasting.
  • Ability to translate complex AI-driven insights into clear, actionable recommendations.
  • Excellent communication skills to engage stakeholders and present data effectively.
  • Strategic thinking with a problem-solving mindset and attention to detail.

Responsibilities

  • Utilize AI-driven analytics platforms to extract insights from customer data, including behavior, sentiment, and purchasing trends.
  • Conduct online research to monitor industry trends, competitive benchmarks, and emerging technologies impacting customer engagement.
  • Develop predictive models and segmentation strategies using AI to anticipate customer needs and preferences.
  • Identify and source leads that align with the company’s ideal customer profile, using AI-powered tools and market research.
  • Collaborate with marketing, sales, and product teams to integrate AI-powered insights into business strategies.
  • Create and maintain presentations to communicate findings effectively.
  • Advocate for the ethical use of AI in customer analytics, ensuring compliance with privacy and security standards.

Preferred Qualifications

    No preferred qualifications provided.