Customer Engagement Manager

3+ years in customer engagement, digital marketing, or a related field, ideally within a mobile app or tech startup environment.
Proven experience managing customer engagement platforms such as Braze, Iterable, or similar tools.
Demonstrated success in developing and executing data-driven engagement strategies.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent written and verbal communication skills.
Highly motivated with a proactive, ownership mindset and a willingness to take initiative in a fast-paced, evolving environment.
Ability to manage multiple projects simultaneously and work effectively both independently and in a collaborative team setting.
Comfort working in a startup environment, with the agility to adapt and thrive amidst change.

Design and implement customer engagement programs tailored to mobile app users.
Develop a deep understanding of customer behaviors and leverage insights to create targeted campaigns.
Work in a data-driven manner, continuously testing, iterating, and optimizing engagement initiatives.
Lead end-to-end campaign planning, including audience segmentation, messaging, and multi-channel deployment.
Utilize Braze, Iterable, and other relevant tools to automate and personalize customer journeys.
Collaborate with creative teams to ensure high-quality content and messaging consistency across channels.
Partner with product, marketing, and analytics teams to align customer engagement strategies with overall business objectives.
Provide actionable insights from customer interactions to influence product improvements.
Work in a dynamic, startup environment, taking initiative and ownership of projects from conception to execution.
Track and analyze campaign performance using key metrics (e.g., engagement rates, conversion rates, and customer lifetime value).
Generate detailed reports and present findings to stakeholders, recommending strategies for ongoing improvement.
Monitor industry trends and best practices to keep the company at the forefront of customer engagement innovation.

Experience working with products related to lending, credit cards, payments, or other financial services.
Strong experience with A/B testing and split testing methodologies.
Familiarity with mobile app ecosystems and financial technology.