Customer Demand Generation Manager
| Company | Ministry Brands |
|---|---|
| Location | Alpharetta, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level |
Requirements
- Bachelor’s degree in Marketing, Business, or related field, or an equivalent combination of education and experience
- 3+ years of experience in B2B marketing, preferably in SaaS or technology
- Proven success running multi-channel campaigns (email, paid ads, webinars, website content, direct mail)
- Experience focusing on upsell/cross-sell and engaging an existing customer base
- Hands-on experience with HubSpot (email marketing, automation, workflows, segmentation)
- Familiarity with Salesforce (lead management, reporting, MQL tracking)
- Comfortable using Google Analytics and running A/B tests
- Strong email marketing, list segmentation, and campaign execution skills
- Ability to analyze campaign performance and optimize based on data
- Comfortable collaborating with sales, product marketing, and customer success
- Clear communicator who can report results and recommend next steps
Responsibilities
- Implement multi-channel marketing campaigns (email, webinars, paid media, website content, direct mail, etc.) designed to drive upsell and cross-sell opportunities within the existing customer base
- Ensure campaigns align with the broader customer marketing strategy, leveraging insights from sales, product marketing, and customer success teams
- Execute targeted list segmentation to personalize messaging and improve conversion rates
- Leverage marketing automation tools to build and deploy nurture programs that support expansion efforts
- Partner with the sales team to ensure a steady pipeline of marketing-qualified leads (MQLs) for upsell and cross-sell opportunities
- Track and optimize lead handoff processes to improve sales efficiency and campaign performance
- Monitor campaign performance metrics (open rates, click-through rates, conversion rates, pipeline influence, etc.) and optimize campaigns for better results
- Conduct A/B testing to improve engagement and conversion across channels
- Collaborate with the analytics team to refine audience targeting and messaging based on data insights
Preferred Qualifications
- Passion for serving mission-focused organizations and advancing digital transformation