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CTV Sales Director
| Company | TripleLift |
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| Location | New York, NY, USA |
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| Salary | $300000 – $340000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 8+ years in digital, media or ad tech sales
- 6+ years of advanced TV advertising experience
- Experience in selling CTV to agency Holdcos, via managed service and/or programmatic (preferred Group M, WPP, IPG experience)
- Deep relationships within the advertising industry, specifically CTV
- Familiarity with TV Measurement and/or Linear planning
- CTV Technical expertise
- Ability to work individually and collaboratively
- Outstanding presentation skills
- Excellent communication, both internally and externally
- Proven executive presence and relationship-building skills
- Must be willing to travel
- Location: New York
Responsibilities
- Drive familiarity, adoption, and revenue for TripleLift’s CTV offerings
- Lead sales and business development activities for a targeted list of HoldCo agency accounts with preferred Group M, WPP, IPG experience
- Grow existing relationships with clients to establish a CTV and video presence on established client accounts
- Collect, aggregate, and disseminate customer feedback on TripleLift’s CTV offerings to product leaders inside the company to enhance and refine our offering to meet customer needs.
- Develop new client relationships to expand TripleLift’s CTV and video offering footprint
- Collaborate with Research, Product Marketing & Engineering on in-market needs and future resources
- Anticipate CTV and video offering needs for current and future clients
- Utilize a solution-selling philosophy by uncovering key business requirements and pain points, to further sell through TL’s solutions that meet the clients’ needs.
- Drive adoption and increase annual commitments with agency holding companies
- Represent TripleLift at industry-relevant functions to increase TripleLift’s visibility and influence annual commitments
- Develop and implement bespoke industry strategies within assigned agencies
- Engage with Operations, Demand Partnerships, and Marketing teams regarding new product solutions and releases
- Partner with HoldCo and the Marketing Team to create narratives that resonate with TripleLift’s unique offerings tied to customer objectives and business outcomes
- Meet/exceed quarterly and annual revenue goals according to sales plan
- Superior analytical skills and a firm grasp of their customers’ needs
- Maintain proper adherence to company standards for data entry/utilization through TripleLift’s CRM (Salesforce).
Preferred Qualifications
No preferred qualifications provided.
