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CRM Technical Production Specialist

CRM Technical Production Specialist

CompanyAlo Yoga
LocationCulver City, CA, USA
Salary$95000 – $105000
TypeFull-Time
Degrees
Experience LevelMid Level

Requirements

  • 3+ years in CRM production, lifecycle marketing operations, or email/SMS campaign development.
  • Advanced proficiency in HTML/CSS for email (including responsive layouts and media queries).
  • Experience with templating languages such as Liquid, Jinja, or Handlebars for logic-based content.
  • Familiarity with CRM platforms such as Bluecore, Braze, Iterable, Salesforce, Attentive, or similar.
  • Comfort working with API-powered flows, transactional use cases, and dynamic payloads.
  • Strong QA mindset with high attention to detail and a methodical approach to testing.
  • Excellent collaboration skills; able to partner with marketers, designers, and engineers alike.
  • Clear communicator with strong organizational habits and documentation discipline.

Responsibilities

  • Build, test, and deploy email, SMS, and in-app campaigns using hand-coded HTML/CSS and responsive design best practices.
  • Translate Figma or design files into polished, on-brand templates optimized for cross-client compatibility.
  • Implement personalization logic using templating languages (Liquid, Jinja, Handlebars, etc.) to power dynamic content and variable experiences.
  • Support API-driven and transactional messaging workflows by partnering with Martech and developers.
  • Maintain and evolve our modular template system to support scalable, brand execution.
  • Own rigorous QA across devices, platforms, and segmentation logic to ensure flawless campaign performance.
  • Apply and validate complex audience segmentation, including behavior-based, transactional, and loyalty triggers.
  • Document technical processes, platform-specific nuances, and testing frameworks to support team knowledge sharing and futureproofing.

Preferred Qualifications

    No preferred qualifications provided.