CRM & Lifecycle Marketing Specialist
| Company | PDI Technologies |
|---|---|
| Location | Alpharetta, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Junior, Mid Level |
Requirements
- 2+ years of experience in CRM or lifecycle marketing strategy, preferably in a B2C or loyalty-driven environment.
- Expertise in Salesforce Marketing Cloud, with strong working knowledge of Journey Builder, Contact Builder, Automation Studio, and Email Studio.
- Familiarity with AMPscript, SQL, and Einstein tools (STO, Path Optimizer), with the ability to guide their application—even if not directly executing.
- Proven experience translating complex marketing goals into CRM strategies using customer data, platform capabilities, and segmentation logic.
- Strong understanding of customer lifecycle marketing, loyalty engagement, and journey mapping.
- Demonstrated success influencing cross-functional teams, agency partners, and stakeholders at varying levels of technical understanding.
- Excellent communication and project management skills.
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
Responsibilities
- Act as a strategic CRM lead, partnering with Shell and agency teams to deliver high-performing lifecycle marketing campaigns aligned to business goals.
- Translate customer engagement objectives into platform-enabled strategies using Salesforce Marketing Cloud’s full capabilities.
- Guide internal and external execution teams on the use of hyper-targeted Data Extensions, dynamic content, AMPscript, and Einstein tools (e.g., Send Time Optimization, Path Optimizer).
- Collaborate with analytics teams to refine lifecycle scoring models and strategies that support personalized communications across the funnel.
- Recommend enhancements to CRM and loyalty marketing programs by applying industry best practices and data-driven insights.
- Ensure data hygiene, campaign governance, and regulatory compliance (e.g., GDPR, CCPA) across all CRM initiatives.
- Serve as an internal thought leader on SFMC, clearly communicating platform capabilities, strategic tradeoffs, and solution approaches to stakeholders.
- Maintain a roadmap of CRM initiatives in alignment with broader marketing and product strategies.
Preferred Qualifications
- Salesforce Marketing Cloud certifications (e.g., Email Specialist, Consultant)
- Experience working in loyalty or subscription-based models with tiered benefits
- Familiarity with data visualization tools like Power BI or Tableau