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Creator Marketing Intern
Company | Match Group |
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Location | New York, NY, USA |
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Salary | $32 – $37 |
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Type | Internship |
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Degrees | Bachelor’s |
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Experience Level | Internship |
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Requirements
- Current undergraduate pursuing a degree in Marketing, Communications, Cultural Studies, Media, or a related field
- Passion for internet culture, creators, and how brands earn attention online
- Familiarity with TikTok, Instagram, YouTube, Substack, and emerging media platforms
- Strong visual communication skills, comfortable turning insights into clear presentations
- Curiosity, creativity, and a sharp eye for trends and patterns
- Eagerness to learn from a team deeply focused on brand relevance and connection
- You’re a proactive thinker who loves asking: “What are we missing?” or “How can we make this more relevant?”
Responsibilities
- Conduct a cultural and competitive audit of creator-led marketing campaigns, examining both direct competitors and culturally relevant tech and lifestyle brands.
- Identify and analyze platform-native behaviors, storytelling formats, and creator archetypes that resonate with Gen Z and young millennials.
- Research experimental and emerging brand tactics across social platforms, while considering ways to bring this to life for Hinge (considering we are a brand that is dark on organic social) — including creator co-creation, meme formats, comment section strategy, and lo-fi content trends.
- Capture how brands are using creator partnerships and community insights to build emotional resonance and long-term brand affinity.
- Synthesize findings into a visual insights report with campaign examples, strategic patterns, and thought-starters to inform Hinge’s creator marketing and strategic direction.
- Collaborate closely with the Creator Marketing team to ensure insights are grounded in Hinge’s brand voice and differentiated value in the dating category.
- Scope out the project, timeline, and key deliverables to ensure a clear, strategic foundation for the work ahead.
Preferred Qualifications
No preferred qualifications provided.