Creative Product Marketing Lead

Creative Product Marketing Lead

Requirements

• Bachelor of Arts, Bachelor of Business Administration or 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
• 8 years of relevant work experience, including hands-on experience in developing and managing creatives.
• Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Strong business acumen in the areas of business operations, industry practices and emerging trends.
• Ability to develop a creative product strategy – ability to develop a look-and-feel for fin serv products.
• Ability to create test-and-learn agenda, analyze and interpret test data and create new hypotheses through customer and competitor insights.
• Extensive experience in Product Marketing, including understanding of specific laws and rules that govern consumer products.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
• Strong analytical skills with the ability to analyze and evaluate information.
• Ability to exercise sound judgment by using information and knowledge to make timely, effective decisions.
• Ability to work independently and with minimal supervision.
• Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.

Responsibilities

• Leads the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans and the development, creation, and optimization of the campaign assets for products they support.
• Advance knowledge of business drivers, relevant consumer, customer, and channel trends and insights to lead the marketing communications strategy of each product.
• Provides input into management on the creative marketing budget and partners with external agencies ensuring that business objectives are achieved efficiently.
• Explores innovative ways to continuously build product presence through best-in-class creative assets; recommends new trends and positioning opportunities to drive marketing efficiency.
• Advocates for the future strategy and growth plans for all products in the purview.
• Participates or may lead the agile marketing process.
• Leads the process and timeline for delivering integrated marketing plans from business review through activation and optimization. Deep understanding of the Integrated Marketing Communications Plan (IMCP); leads the development of the activation (creative) briefs. Provides input into the development of the Brand Strategic Positioning.
• Knowledge in product related regulations, and risk and compliance requirements.
• Keeps USAA brand and our mission to serve the military community at the forefront of our creative marketing assets.
• Provides coaching and training to team members.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Preferred Qualifications

• 6+ years proven experience in developing breakthrough product positioning and go-to-market strategies that drive successful product launch/adoption in fast growth environments.
• Relevant experience and ability to simplify and translate complex technology and analytics concepts/capabilities into compelling marketing content.
• Demonstrated experience in developing creative product collateral, concepts and assets for Automation and AI products.
• US military experience through military service or a military spouse/domestic partner.