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Creative Marketing Strategist
Company | Fanatics |
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Location | Los Angeles, CA, USA |
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Salary | $110000 – $138000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior, Expert or higher |
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Requirements
- 7+ years of experience in branded content, creative development, or brand storytelling (in-house or agency)
- A strong portfolio demonstrating narrative-led video campaigns, manifestos, or content that builds brand affinity
- Exceptional writing and storytelling skills with the ability to shape emotional, authentic creative
- Experience briefing or partnering with directors, producers, or content studios on brand-level work
- Strong strategic thinking—able to connect creative ideas to brand and business goals
- Familiarity with creative production processes, especially in short-form or docu-style video
Responsibilities
- Lead the development of narrative-driven, campaignable video ideas that capture the emotional essence of collecting and fandom
- Turn brand or business briefs into clear, compelling creative directions—shaping tone, structure, and story arcs
- Write or oversee long-form scripts, brand manifestos, campaign storylines, and docu-style treatments that can guide external production teams
- Partner with internal Brand, Creative, and Marketing teams—as well as external partners—to align creative vision with campaign objectives
- Work with agency partners to ensure ideas are executed with integrity and remain emotionally impactful through final delivery
- Understand the collector mindset and sports fandom culture to ensure stories feel authentic and build long-term brand connection
Preferred Qualifications
- Passion for sports, collectibles, or fandom culture is a major plus