Creative Director – Marketing

Creative Director – Marketing

Requirements

• 10-12 years of relevant work in creative field with a portfolio of results-driven work that shows diversity of experience across both online and offline marketing.
• Led an in-house creative team that has developed full funnel creative campaigns for awareness through to acquisition.
• Experience in performance marketing strategy across multiple channels.
• Experience with brand management/design.
• 5+ years of people management and mentorship experience.
• Strong foundational design knowledge with expert level experience working in Figma and Adobe creative suite.
• Experience with marketing campaigns across multiple mediums—OOH, print, social, video, broadcast, web, and across the funnel (awareness, conversion, advocacy, etc.).
• Experience with B2C brands. Have worked in Tech (financial services not required – but a plus).
• Experience with implementing new AI technologies.

Responsibilities

• Develop and implement a cohesive brand and performance marketing strategy that differentiates Better in the mortgage industry.
• Be the steward of the brand across all marketing touchpoints, ensuring high-quality and on-brand content, striving for performance brand content and marketing pieces.
• Collaborate with key stakeholders and outside agency partners to set the creative strategy to bring the brand to life across initiatives, channels, and products. Use this strategy to guide the priorities and output of the creative team.
• Own the vendor relationship with our Paid Media Agency, UGC Creator Agencies and TV Advertising Agencies to ensure timelines and goals are met on both sides. Identity and implement better workflows for each relationship. Be the steward of the brand, the go-to person for these vendors to realign to the brand’s changing goals.
• Manage a small yet efficient team of creatives to execute work in a variety of channels and projects such as paid social, video (TV campaigns & internal video needs), email campaigns, web, landing pages, brand strategy and overall visual guidance across channels and marketing materials.
• Develop creative systems and workflows that allow for agility, empowering creatives to do their best work, and promote business growth.
• Cultivate ownership of marketing initiatives and performance across the growth team through iteration, experimentation, and subject matter expertise in products and/or channels.
• Develop an iterative approach to creative to build a testing culture for creative assets that drive performance improvements.
• Inspire creativity across the organization, partnering with sales and product to drive innovation and calculated risk-taking, positioning Better as a leader that customers can trust in the online mortgage space.
• Identify where workflows / the way things have always been done could be better and research, test and implement new AI workflows.

Preferred Qualifications

• Experience working for a faced-paced agency a plus.