Creative Director

Creative Director

Requirements

• 10+ years in creative direction, design, or branding.
• Proven track record of developing category-defining brand strategies and scaling brands.
• Expertise in consumer insights, market research, and data-driven decision-making.
• Strong leadership skills with experience managing large, multidisciplinary teams.
• Exceptional communication and presentation abilities for executive and client-facing interactions.
• A background in agency, media, corporate, or high-growth environments is preferred.
• Portfolio demonstrating high-impact magazine covers and/or multi-platform brand campaigns and demonstrates design systems thinking.
• Expertise in visual storytelling, typography, and layout psychology (e.g., eye-tracking principles).
• Proven ability to balance artistic vision with business KPIs (conversion rates, brand recall).
• Comfortable in fast-moving environments and able to manage multiple projects simultaneously.
• Excellent collaborator, communicator, and creative problem solver.

Responsibilities

• Manage the creative implementation of our brand platform, ensuring consistent execution across all channels and products, including identity updates, internal/external communications, and stakeholder alignment.
• Implement and govern the cohesive design system across digital, print, and experiential touchpoints that align with business goals and consumer insights.
• Liase with multidisciplinary teams (product, multimedia, editorial etc…) to produce high-impact visuals.
• Develop a creative review process and build foundational governance practices that are effective and efficient.
• Enforce visual guidelines (typography, color palettes, imagery) to ensure cohesion.
• Ensure consistent brand messaging and creative execution across all touchpoints.
• Oversee magazine cover design, from concept to execution, ensuring alignment with issue themes and audience appeal.
• Benchmark against competitors (e.g., Vogue, Time) to identify disruptive design opportunities.
• Refine Newsweek’s positioning, architecture, and narrative to differentiate it in the market.
• Lead competitive analysis, market research, and trend forecasting to identify growth opportunities.
• Direct external agencies/freelancers for specialized projects (e.g., cover art, illustration commissions).
• Collaborate with editorial and sales teams to translate content into compelling visual stories.
• Establish KPIs and metrics to measure brand health and campaign effectiveness.
• Oversee end-to-end brand campaigns across owned, earned, and paid channels (digital, social, traditional).
• Ensure consistent creative execution across all touchpoints.
• Drive internal and external partnerships and collaborations to amplify brand awareness and loyalty.
• Align cross-functional teams (product, sales, editorial) to integrate brand strategy into business operations.
• Leverage data analytics to refine strategies and maximize ROI.
• Stay ahead of industry trends, emerging technologies, and consumer behavior shifts.

Preferred Qualifications

• A background in agency, media, corporate, or high-growth environments is preferred.