Copywriter – Invesco QQQ
| Company | Invesco |
|---|---|
| Location | New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree in marketing/Communications or related field is preferred.
- 3-5 years of work experience in a Marketing Agency in a marketing, Social Media function, Communications, or digital brand related role
- Knowledge of financial services preferred
- Must exude a passion for storytelling, thrive in a dynamic environment, and possess an enthusiastic willingness to positively influence the client experience and continue to drive engagement with Invesco QQQ
- Must be a highly creative thinker who is capable of generating copy consistent with brand voice guidelines for multiple platforms and marketing initiatives
- Should have familiarity with the various avenues used to reach audiences with content and how to optimize content depending on the platform
- Must be an enthusiastic self-starter who thrives in fast-paced environment with track record of mobilizing teams in the face of ambiguity and time pressure.
- Excellent writing, editing and interpersonal skills
- Good organizational and time-management skills
- Ability to work with cross-functional teams
- Demonstrated ability to be highly creative and innovative
- Proactive and able to work independently or in a team setting
Responsibilities
- Partner with the Invesco QQQ Marketing team and directly report to the Manager, QQQ Content Strategy to ideate and craft copy supporting a wide range of marketing initiatives inclusive of creative campaigns, paid search and social, whitepapers, newsletters and more.
- Work with external partners to make sure Invesco QQQ tone of voice is consistent across all marketing materials
- Serve as a subject matter expert in how to write for the Invesco QQQ brand
- Deliver copy in a timely manner, ensuring all approvals have been captured and logged appropriately
- Help the team bring new ideas to life by helping Invesco QQQ Marketing team’s content projects, gaining exposure to crafting marketing briefs, content creation, approval processes, and learning our analytics and insights gathering process that helps drive our strategy
- Assist Invesco QQQ marketing team with other projects and assignments as required
- Work with the Compliance, Procurement and Legal teams to ensure all regulatory requirements are being met internally and externally
Preferred Qualifications
- Prior experience in customer service, advertising, public relations or online marketing an asset
- Experience running brainstorming sessions or desire to learn how to run effective brainstorming sessions