Copywriter

3+ years of copywriting experience in advertising, marketing, or a creative agency environment
Exceptional storytelling and conceptual thinking skills
Ability to write for multiple platforms, including digital, social, video, and print
Strong command of grammar, punctuation, and brand tone consistency
SEO knowledge and ability to optimize copy for digital platforms
Familiarity with marketing and advertising best practices
Ability to interpret briefs, develop creative concepts, and execute them effectively
Strong collaboration skills, with experience working closely with designers, strategists, and marketing teams
Interest in GenAI and automation tools, with a curiosity about their potential to improve creative workflows
Proficiency in Microsoft 365 and Mac OS

Develop engaging, consumer-friendly copy for digital, print, social, email, and video content
Craft persuasive, action-oriented messaging for advertising campaigns, promotional materials, and product storytelling
Adapt tone and messaging to fit different audiences, platforms, and campaign objectives
Ensure all copy adheres to BISSELL’s brand voice, messaging strategy, and style guidelines
Write SEO-optimized copy for digital platforms, ensuring content is discoverable and high-performing
Develop compelling product descriptions and packaging copy that highlight BISSELL’s unique value propositions
Work with Creative Directors, Art Directors, and Designers to bring creative ideas to life
Support marketing and brand teams in developing content that aligns with campaign strategies and business objectives
Assist in the creation of storyboards, video scripts, and motion graphics messaging
Partner with the legal and compliance teams to ensure copy meets regulatory requirements
Research and analyze consumer insights, market trends, and competitor messaging to strengthen brand storytelling
Stay ahead of content marketing trends, bringing fresh ideas to the team
Utilize GenAI-powered writing tools to enhance productivity, refine messaging, and streamline workflow efficiencies
Manage multiple projects simultaneously, meeting deadlines and maintaining high-quality standards
Maintain a library of brand copy assets, ensuring consistency across all consumer-facing materials