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Copy Lead
Company | Harry’s |
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Location | New York, NY, USA |
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Salary | $118000 – $162250 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior |
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Requirements
- 5+ years of experience in brand, agency, or editorial environments, with a focus on consumer brands.
- A portfolio that demonstrates strong conceptual thinking, voice development, and polished writing across multiple channels.
- Mastery of brand writing, with the ability to shift tone as needed without losing authenticity.
- Experience building or evolving a brand voice and applying it across campaigns, launches, and evergreen work.
- Proven ability to work closely and collaboratively with art directors and designers to bring ideas to life cohesively through copy and visuals.
- A team-first mindset—you see copy as part of a larger creative idea, not a solo endeavor.
- Strong understanding of social, digital, and e-commerce platforms—and how to tailor messaging for each.
- Excellent communication and presentation skills, with the confidence to champion and critique work constructively.
- Experience mentoring and guiding junior writers, with a desire to help others grow and elevate the work.
- Detail-obsessed and quality-driven, with high standards for everything from concepts to final punctuation.
- A passion for storytelling, brand-building, and delivering work that resonates.
Responsibilities
- Own and evolve Harry’s brand voice, ensuring consistency across all channels while pushing for originality and cultural relevance.
- Lead creative concepting, copy development, and storytelling across campaigns, product launches, and evergreen initiatives.
- Write and edit copy across a wide range of formats: digital, social, email, video scripts, retail, packaging, and more.
- Collaborate closely with the Brand Team to bring ideas to life through copy and design, aligning work to brand strategy and seasonal priorities.
- Translate strategy into compelling creative narratives that are consumer-first and resonate with Harry’s audience.
- Review and refine longer-form storytelling assets like brand manifestos, campaign narratives, and scripts, infusing them with Harry’s wit and charm.
- Stay tapped into culture, media, and digital trends to help shape modern, relevant messaging.
- Partner cross-functionally with teams across DTC, Social, Retail, and Product Marketing to align messaging and execution.
- Mentor and guide junior writers, providing thoughtful feedback and helping raise the bar for the entire copy team.
- Manage multiple projects with clarity, speed, and creative excellence.
Preferred Qualifications
- Experience writing for men’s grooming, lifestyle, or wellness brands.