Content Strategist

Content Strategist

Requirements

• University (Degree) Preferred
• 3+ Years Required
• 5+ Years Preferred
• Strong and demonstrated background in: enterprise experience design; consumer product design; mobile platform design in an agile delivery model
• Strong and demonstrated background in: Figma, InVision, and Miro

Responsibilities

• Plan, write and present content for existing and emerging web experiences.
• Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach marketing goals and TIAA’s external audiences.
• Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.
• Develops content strategy documents or project plans for content contribution, including deadlines coordinated with creative, marketing and technical teams to ensure that site-specific objectives and timetables are met.
• Conduct content audits and content gap analyses to ensure that user experiences consistent and in line with industry best practices and enterprise needs, consulting competitive when appropriate.
• Collaborate with UX design and writing teams to build consistency and clarity across experiences.
• Research and analyze audience need, preferences, objectives, and methods. Study and understand how audiences consume content to make decisions about retirement.
• Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.
• Writes and/or edits all web content optimizing for user experience (UX), including accuracy, readability, search engine optimization and appropriateness for target audience and the web medium; provides feedback and collaborates with writers and content contributors.
• Provides input to and enforces editorial style sheets, policies and procedures for web-specific content to ensure consistency in style, tone and quality of websites, in adherence with best practices.
• Assess, catalog and organize website content based on navigational flow models and high-level navigation standards.
• Partner with integrated search to create search engine optimization (SEO) plan for content, including keyword research, assessing current landscape, developing a plan and measuring results based on ongoing changes to the content.
• Speak and present to clients on content strategy, page design and user experience standards; collaborate with colleagues on content strategies and best practices.
• Works with Client Marketing and Brand teams to ensure all content components meet established standards.
• Updates older content to meet new content standards.

Preferred Qualifications

• 5+ years of content strategy and / or content management experience
• Eager to be innovative and possess a strong ‘test and learn’ mentality