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Content Specialist

Content Specialist

CompanyAnaplan
LocationMinneapolis, MN, USA
Salary$66000 – $95000
TypeFull-Time
DegreesBachelor’s
Experience LevelMid Level, Senior

Requirements

  • Bachelor’s degree in Public Relations, Brand, Communications, Marketing, or a related field.
  • 3+ years of experience in content marketing, writing, or a related field.
  • Strong writing, editing, and proofreading skills with attention to detail.
  • Experience producing content for digital platforms, including websites and blogs.
  • Strong collaboration and communication skills.
  • Ability to think strategically, handle multiple projects simultaneously, and work under pressure in a fast-paced environment.

Responsibilities

  • Write, edit, and review content for web pages, blog articles, whitepapers, and other digital assets.
  • Support thought leadership initiatives by crafting insightful and engaging content tailored to Anaplan’s target audiences.
  • Collaborate with marketing, product, and brand teams to ensure content aligns with messaging, brand guidelines, and strategic goals.
  • Optimize content for SEO, readability, and conversion performance.
  • Assist in the development and execution of content marketing campaigns.
  • Ensure consistency in voice, tone, and messaging across all content formats.
  • Stay current with industry trends, best practices, and emerging content strategies.

Preferred Qualifications

  • Experience in B2B, SaaS, or technology industries is a plus.
  • Experience working in a project management platform (Workfront, Wrike, Asana, or similar)
  • Familiarity with SEO principles and content optimization best practices.