Content Marketing Specialist
| Company | Barr |
|---|---|
| Location | Duluth, MN, USA, Minneapolis, MN, USA |
| Salary | $67000 – $78000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in English, communications, marketing, or a related field
- Five years of related experience writing persuasive content that incorporates technical or complex information
- Ability to communicate highly technical topics to general audiences
- Superb written communication, editing, proofreading, and interviewing skills
- Attentiveness to details and deadlines
- Strong organizational and project-management skills
- Ability to learn and manage technology solutions that improve efficiency
- Advanced ability to serve as a strategic communications advisor and lead through influence
- Experience or ability to create content in various formats, including videos, social media posts, web content, and feature articles
- Ability to work independently and collaboratively
- Proficiency with MS Word, PowerPoint, and Excel software
- Legal authorization to work in the United States without the need for sponsorship from Barr, now or in the future
Responsibilities
- Drafting and editing project examples for barr.com
- Coordinating and tracking project example development across the company
- Driving process improvements for content development, including through AI
- Writing and editing engaging content in a range of formats to support Barr’s content-marketing goals
- Maintaining a consistent voice and tone that aligns with Barr’s brand and editorial standards
- Collaborating with colleagues to identify priority content needs and develop plans to meet them
- Drafting content for publication on barr.com
- Learning Barr’s content management system (CMS) to publish finalized materials on barr.com
Preferred Qualifications
- Experience in technical, scientific, or AEC writing
- Technical editing experience
- Digital marketing experience
- Experience working in content management systems (e.g., WordPress)
- Experience with Microsoft Office 365 platforms, including SharePoint and Microsoft Teams, and enterprise resource planning (ERP) systems, such as Deltek Vantagepoint
- Knowledge of InDesign, Photoshop, Illustrator, Acrobat, Prezi, and/or MS Project software
- Advanced document-design and graphic-design skills
- Photography experience