Content Marketing Manager – AI
| Company | Appian |
|---|---|
| Location | McLean, VA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- 5+ years of content marketing, inbound marketing, corporate communications, brand journalism, or related experience within enterprise software.
- Excellent writing and editing skills with original bylines/content to support.
- The ability to create content for every stage of the buyer’s journey and for various channels and audiences.
- A proven track record of developing content-based programs to drive awareness, engagement, and demand generation with our target audiences.
- Able to think critically and creatively while multitasking and meeting strict deadlines.
- BA/BS degree or equivalent in a relevant discipline.
Responsibilities
- Create, maintain, and execute a campaign content strategy and editorial calendar, in close collaboration with product strategists, campaign managers, and subject matter experts.
- Produce crisp, value-based content at scale across the buyer’s journey. This includes thought leadership assets, SEO content, web copy, ad copy, sales enablement materials, video scripts, and emails.
- Lead with curiosity, interviewing subject matter experts and digging to understand the key value propositions and impact of product capabilities including AI, data fabric, automation, and process orchestration.
- Translate data from across marketing into actionable recommendations. Run A/B tests, assess results, and share learnings to continuously optimize messaging.
- Communicate and collaborate with other marketing leaders — including industry and product marketers, digital campaign leads, SEO, creative, field marketing, partner marketing, and social media — to plan, produce, and distribute content in support of our campaign goals.
- Utilize your creativity to brainstorm new content ideas and formats based on interviews with subject matter experts (both internal and external), content performance data, competitive research, SEO research, and market trends.
- Take ownership and initiative across the full content marketing journey, including auditing and updating existing content and identifying gaps and opportunities.
Preferred Qualifications
- Experience writing about related technologies, including artificial intelligence (AI), business process management (BPM), automation, case management, CRM, Platform-as-a-Service (PaaS), and data fabric preferred.