Content Marketing Manager

Content Marketing Manager

Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations, Advertising, Business Administration, or a similar related field is required OR a combination of education, experience and/or training.
• A minimum of 5 years of management experience, ideally in a B2B or Services environment.
• At least 6 years’ work experience in the global high-tech industry OR at least 8 years of experience in a related area or equivalent combination of education and experience OR a combination of education, experience and/or training.
• Strong communication skills both verbal and written, with the ability to do editing.
• Knowledge of design aspects.
• Familiarity with content distribution strategies and understanding of how content can affect SEO.
• Ability to adapt complex and inter-related concepts to storytelling tactics for customer understanding.
• Provide decision maker reporting on effectiveness and quality of past efforts and solicit feedback for future actions.
• Utilize the acquired feedback to develop recommendations and provide input in the budgeting and planning process.
• Ability to lead and manage variety of programs and projects.
• Portfolio of experience should include managing external agencies and internal resources to achieve success in these areas (Brand Development, Brand Awareness, content management including web, print and on-demand collateral, E-communications programs, thought leadership, strategic thinking and tactical excellence; events and conferences; and third party, user groups, etc).
• Proven skill in successfully positioning and differentiating various products and services to a wide range of targeted end users worldwide.
• Proven ability as an articulate and persuasive communicator with strong verbal & written communication skills.
• Extensive knowledge of interactive and creative marketing assets and programs.
• Proven track record of teaming with sales organizations and adding value to the sales process.
• Strong relationship-building and relationship management skills.
• Demonstrated initiative, follow-through, and problem-solving ability.
• Ability to work in a fast-paced, high-volume, and often ambiguous/fast-changing environment.
• Team-oriented individuals with proven ability to manage multiple projects at once.
• Strategic / conceptual person who understands the entire marketing mix and how to employ these marketing levers in a professional service organization.

Responsibilities

• Supports the Marketing Director in the development and delivery of tools and assets that support sales conversations throughout the sales cycle.
• Develop and implement a content strategic plan that supports business goals across the entire customer journey.
• Implement the company’s go-to-market messaging, positioning, and strategy through the delivery of an integrated marketing strategy and implementation of plan.
• Facilitate and manage the branding initiative, assist in defining the global brand strategy, brand system, communications framework/platform and brand guidelines are a critical responsibility of this function.
• Maintain the content strategy platform, including vision, category, audience, value, differentiation, personality and police the brand.
• Oversee the creation of high-quality content, including thought leadership, whitepapers, case studies, blogs, videos, and other mediums to effectively communicate our services.
• Work closely with Sales and Business Development to execute effective presentations and other resources to improve revenue generating business.
• Identify opportunities for improvement, develop recommendations and convert recommendations into increases in sales effectiveness.
• Work with internal teams, freelancers, and external agencies to develop and produce content that aligns with our messaging and goals.
• Partner with sales, business unit leaders, and executive leadership to align content efforts with broader business objectives.
• Report on program progress, escalations, and issue analysis for Marketing Director and other stakeholders.

Preferred Qualifications

• Experience in a B2B or Services environment is preferred.