Content Marketing Manager

5+ years in B2B SaaS content marketing, with a track record of developing and executing successful content strategies to drive measurable business outcomes
Experience translating customer insights, competitive intelligence and market trends into high-impact content themes, formats, and assets that resonate across the buyer journey
Proactive systems-thinker with experience and interest in leveraging AI tools and building efficient workflows for content production and management
Strong understanding of content distribution channels and experience collaborating with Sales, SEO, Paid Media, and Lifecycle teams to maximize content reach and impact
Analytical mindset with the ability to track content performance, derive insights, and make data-driven decisions
Proficiency using Content Management Systems (e.g., WordPress, Webflow), Google Analytics, and email marketing software. Familiarity with marketing automation platforms (e.g., HubSpot) and CRM systems is highly desirable

Design and implement a comprehensive B2B content marketing strategy tailored to upmarket salons and spas, addressing multiple personas and buying journeys
Create compelling, high-quality content (e.g., thought leadership, case studies, webinars, guides, sales enablement materials, ROI calculators) designed to generate demand, accelerate deals, and support customer retention
Champion insights-driven content creation and provocative thought leadership pieces that differentiate GlossGenius and establish us as an industry authority
Work closely with Sales, SEO, Paid Media, Lifecycle Marketing, Product Marketing, and other teams to identify content needs and optimize distribution strategies
Define key content performance metrics and regularly analyze results to demonstrate the impact of content on business outcomes; use data to iterate and improve content strategy
Develop and implement scalable content creation and management systems, leveraging AI tools and efficient workflows to increase output and velocity

Experience creating or managing the production of video content (e.g., tutorials, interviews, social clips) is preferred