Content Marketing Lead

Content Marketing Lead

Requirements

• 5+ years of proven experience in content marketing, with a focus on strategy and execution. Experience within a tech company or B2B setting is a plus
• Experience with social media content and management – knowledge of best practices, formatting, ad sizes, etc.
• Understanding of video mediums – how to concept and brief a strong video for digital mediums
• Experience developing and executing against a cohesive roadmap that aligns with the broader marketing strategy and brand narrative
• Familiarity with Figma as the main design tool and Hubspot as our CRM
• Extremely strong copywriting and editing skills

Responsibilities

• Lead and implement a comprehensive content strategy that supports Breef’s product, mission, and overall brand presence
• Oversee all brand assets and production requirements: emails, deck, social media, paid ads, etc.
• Work extremely close with our founder + designers on overall brand direction and presence
• Create a robust content calendar and distribution process in collaboration with the larger marketing, growth and sales teams
• Own all marketing trends & research for ads, emails, website, social media, creators, etc
• Manage and write all briefs for required various content needs — working in partnership with our design team
• Support integrated marketing needs through clear product, user and sales materials
• Contribute to our email marketing program + bi-weekly newsletter through creative and copy
• Manage and create posts for Breef’s social media channels in collaboration with the larger marketing team
• Write and edit copy for needed brand materials such as email campaigns, website needs, sales enablement materials, etc
• Contribute to website assets, visuals, and copy as needed
• Own all creator / UGC needs: sourcing, briefs, contracts, and final edits
• Assist with creation of partnership and webinar content, including topics, scripts, and promotional materials
• Lead the concept, creation and briefs for our performance marketing ads – working closely with our growth team on user journey, targeting and ad performance
• Embody the mission and vision of Breef with an understanding of how and why we do what we do

Preferred Qualifications

• Obsessed with finding the latest social trends, memes, and videos
• Find yourself constantly saving images, websites and pins for inspiration
• Always creating mood boards or trend reports before starting a project
• Highly organized and process-oriented. You can thrive in a constantly changing environment
• A self-starter who is driven by an entrepreneurial spirit
• Use data to improve your work and creative vision
• Passionate about the marketing industry