Content Marketing Lead
| Company | Mistral AI |
|---|---|
| Location | Palo Alto, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of experience as a Content Strategy Lead, Content Marketer, or similar content focused role at a B2B technology company with a highly technical product
- Strong understanding of and skills in packaging and delivering information in a wide variety of forms–written content, videos, social media, graphics and more
- Demonstrated creativity in past roles, especially with storytelling and generating clever ideas that resonate with various audience segments
Responsibilities
- Develop our content marketing strategy and plan to increase awareness and adoption of Mistral’s products and solutions
- Determine and drive our content roadmap, helping us effectively plan and deliver a growing library of valuable content
- Working collaboratively with our subject matter experts, founders and product marketing, capture information and insights and turn it into compelling content
- Actively drive and contribute to creating and delivering content that supports our thought leadership, campaign and sales priorities
- Guide our use of diverse formats and channels for content to effectively engage our key audiences and maximize the impact of our content
- Tailor content messages, formats and channels for different audiences and geographies, from technical users to business decision-makers
- Help to define the goals and objectives for our content engine on an ongoing basis
- Define and monitor content performance metrics such as engagement metrics, content downloads and social media engagement to measure the success and impact of our content
Preferred Qualifications
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No preferred qualifications provided.