Content Marketer

Content Marketer

Requirements

• 3-5 years in B2B content marketing, ideally in fintech or enterprise SaaS
• Track record of creating content that generates qualified pipeline
• Ability to write for compliance and technical audiences
• Portfolio showing content that converts
• Financial services or compliance background is a huge plus

Responsibilities

• Write blog posts showing how Greenlite handles real compliance tasks. (2-3 weekly)
• Create whitepapers and guides that establish our regulatory expertise (1-2 quarterly)
• Produce customer stories showcasing actual results.
• Develop technical docs showing implementation teams exactly how Greenlite works
• Ghost-write thought leadership for our executives in industry publications
• Build gated content (ROI calculators, implementation guides) that captures qualified leads
• Create content funnels that move prospects from ‘How can we use AI in compliance?’ to ‘Let me see a demo!’
• Work with sales to understand what buyers actually care about – then create content addressing those concerns
• Build email sequences that nurture leads through their buying journey
• Create sales collateral – one-pagers, pitch decks, competitive battle cards
• Track which content actually generates pipeline and revenue
• Optimize content for terms like ‘AI compliance’ and ‘AML automation’
• Grow our ‘Banking on AI’ newsletter to 5,000+ subscribers in 12 months
• Build our LinkedIn following from 2,300 to 10,000+ by EOY
• Create video scripts for product demos showing exactly how Greenlite investigates alerts
• Build a content library so sales can quickly find the right case study or collateral
• Stay current on financial crime regulations and AI developments
• Interview customers to extract compelling stories about their experience
• Create content educating the market on how AI agents differ from traditional tools
• Develop vertical-specific content for crypto, lending, wealth management
• Track what content drives traffic, engagement, leads, and pipeline
• Report monthly on content-attributed revenue impact
• A/B test everything to maximize lead generation
• Double down on content that accelerates deals

Preferred Qualifications

• Exceptional writing with perfect grammar
• Strong SEO knowledge
• Comfortable interfacing with customers and executives
• Self-directed project management
• Experience with CMS, marketing automation, and analytics tools