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Content Creator – Global Measurement Solutions
| Company | Nielsen |
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| Location | New York, NY, USA |
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| Salary | $100000 – $300000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Creator Economy Expertise: Deep understanding of the creator landscape, monetization models, and platform dynamics across YouTube, TikTok, Instagram, Twitch, and emerging platforms
- 15+ years of experience in digital media, with significant exposure to the creator economy
- Demonstrated success launching and scaling new business initiatives in measurement or analytics
- Bachelor’s degree required, advanced degree preferred
- Strong executive presence and ability to represent Nielsen with C-Suite clients
- Experience managing teams in an evolving market landscape
- Proven ability to translate complex measurement concepts into clear value propositions
- Entrepreneurial mindset with comfort operating in ambiguous, fast-changing environments
- Deep understanding of advertiser and platform measurement needs
Responsibilities
- Define and execute the global vision for Nielsen’s Content Creator measurement solutions
- Build a scalable business line that captures the growing influence of digital creators across platforms
- Develop innovative measurement methodologies that quantify creator impact, audience engagement, and advertising effectiveness
- Forge strategic partnerships with major creator platforms, talent agencies, and brand advertisers
- Drive significant revenue growth through new product offerings tailored to the creator ecosystem
- Establish Nielsen as the industry standard for creator measurement and valuation
- Lead cross-functional initiatives spanning product development, data science, sales, and client success
- Represent Nielsen’s creator measurement capabilities with industry leaders and at key industry events
Preferred Qualifications
No preferred qualifications provided.
