Consumer Marketing Lead

Consumer Marketing Lead

Requirements

• 15+ years of experience in consumer marketing, with at least 4+ years in a leadership role managing and developing teams
• Proven track record of developing and executing successful consumer marketing campaigns that drive measurable business results
• Extensive experience conducting and applying consumer research and insights to inform marketing strategy and product development
• Strong understanding of growth marketing principles and how to build effective acquisition and retention funnels
• Experience leading cross-functional initiatives, working effectively with product, design, and engineering teams to align marketing efforts with product development
• Exceptional leadership skills with experience building, mentoring, and scaling high-performing marketing teams
• Analytically rigorous with experience setting and tracking meaningful marketing metrics and KPIs
• Excellent communication and storytelling skills, with the ability to translate complex technical concepts into compelling consumer narratives
• Results-oriented with a bias towards flexibility and impact
• Passionate about AI’s potential to positively impact the world and invested in ensuring frontier AI systems are developed safely

Responsibilities

• Develop and execute comprehensive consumer marketing strategies, programs, and campaigns to grow awareness and usage of Claude across target audiences
• Lead consumer research initiatives and leverage data-driven insights to identify key audiences, understand user needs, and inform marketing, business, and product roadmaps
• Build and manage a high-performing team of consumer marketing managers that drive measurable business impact through effective campaigns and initiatives
• Partner with leaders in product management and product marketing to develop go-to-market strategies that grow key products as part of overall growth for Claude
• Work closely with growth marketing and growth product teams to build an always-on growth engine for Claude acquisition and retention
• Establish clear KPIs and measurement frameworks to track the success of consumer marketing initiatives and optimize performance
• Oversee the development of compelling creative assets and messaging that effectively communicate Claude’s unique value proposition to diverse consumer segments
• Manage consumer marketing budget and resources to maximize ROI and business impact
• Stay current on emerging consumer trends, competitor activities, and marketing best practices to continuously refine our approach and maintain a competitive edge
• Collaborate with leaders data science, analytics, research, and creative teams to ensure cohesive, data-driven, and compelling marketing executions

Preferred Qualifications

• Experience marketing AI, ML, or other advanced technology products to consumer audiences
• Deep understanding of the evolving AI landscape and its intersection with consumer needs and behaviors
• Experience leading marketing efforts during periods of rapid product evolution and market growth
• Proficiency with marketing analytics platforms, attribution modeling, and consumer behavior analysis
• Successful track record of building consumer brands from early stages to mainstream adoption
• Experience developing and implementing marketing strategies across global markets and diverse audience segments
• Knowledge of regulatory considerations related to AI and technology marketing
• Experience with both B2C and B2B marketing approaches, particularly for products that span both markets