Consumer Insights Senior Associate

3+ years of market research / consumer insights experience with at least 2+ years on research vendor side
2+ years of experience managing custom research projects from conceptualization to completion
Proven proficiency with sampling, survey design, and data analysis
Experience with Qualtrics, quantilope, and/or other DIY survey creation and analysis tools
Experience measuring creative and advertising effectiveness
Experience with brand tracking & customer tracking research tools
Strong Excel and PowerPoint skills required with proficiency in effectively visualizing data preferred
Acute attention to detail, strong organizational skills, and ability to manage multiple disparate projects concurrently
Ability to leverage and integrate information from a variety of sources to create stories and generate insights
Strong oral and written communication skills
Demonstrated ability to be a pragmatic problem-solver, critical thinker, and agile, collaborative team player
Bachelor’s degree required

Help manage a variety of qualitative and quantitative custom research projects, including brand and customer tracking programs, from conceptualization to reporting and interpretation
Assist in scoping ad hoc research projects and objectives, planning sample specifications, identifying/designing optimal methodologies, developing and programming surveys, and analyzing/reporting timely, error-free data and insights
Provide support in efforts to evolve and enhance brand and customer tracking initiatives
Assist Insights team members on additional projects, as needed, with data pulls, analysis, and presentation development
Assist the team in addressing business requests by synthesizing data from custom research, syndicated sources, and other internal analytics and business intelligence sources and translating learnings into visually compelling presentations and POVs
Build trusted relationships with cross-functional teams and stakeholders, and actively engage in presenting and socializing insights to aid in decision-making and inspire action
Participate in team efforts to improve and discover innovative/actionable research methodologies
Collaborate with team managing key research vendors
Maintain regular reporting of insights to help internal clients understand the category and brand landscape

Intellectually curious and demonstrated enthusiasm or experience in technology, sports, or gambling categories a plus